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Pinpoint Tactics Blog

5 Marketing Lessons from the Super Bowl Commercials – Part 1Feb 13, 2013

Source: entreprenuer.com – February 4, 2013

1. Have a Call to Action: Budweiser’s “Brotherhood”

One of the night’s most effective ads was Budweiser’s “Brotherhood,” which featured a horse trainer raising one of Budweiser’s famous Clydesdales, and then reuniting with him three years later. Eventoff says the moving commercial prompted viewers to do what business owners hope they’ll do: remember, share and act.

“The commercial had a direct call to action, using its Twitter campaign with the hashtag #clydesdales to name a baby Clydesdale,” he says. The ad aimed to connect with people emotionally and gave Budweiser a way to connect their customers.

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TED in VancouverFeb 06, 2013

It was announced this week that the popular TED Conference will be moved to Vancouver in 2014. Soon the world’s most celebrated thinkers and doers will congregate in our beloved city! For those of us who will not be spending $7,500 a seat, here’s one of our favourite TEDxVancouver talks by Vancouver entrepreneur, Mark Brand.

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Media Spotlight – Globe and Mail – “Can you effectively run a business when you’re never there?”Jan 23, 2013

Speaking with business owners whose companies are fast growing, one of the challenges shared by many of them is that they rarely have the time to be either physically or mentally present as they’re being pulled into ten thousand different directions as the company grows. How do you effectively manage your business when that’s the case? Our principal consultant, Sandy Huang, was interviewed by the Globe and Mail’s Beverley Smith on her thoughts in a recent “The Challenge” series:

“Lorna Vanderhaeghe spends every other week, nine months of the year, on the road, pitching the Vancouver-based developer, maker and distributor of nutritional health supplements for women that she founded in 2001.

As the face of eponymous Lorna Vanderhaeghe Health Solutions Inc., she spends her time out of the office criss-crossing the country to give lectures, train retailers, conduct media interviews and meet with key accounts.

All of that absence makes it difficult for the president and chief executive officer of the company to manage from a distance.” Read More…

Lorna Vanderhaeghe, founder, president and chief executive officer of Lorna Vanderhaeghe Health Solutions Inc. (Rafal Gerszak FOR THE GLOBE AND MAIL)

 

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