Source: entreprenuer.com – February 4, 2013
1. Have a Call to Action: Budweiser’s “Brotherhood”
One of the night’s most effective ads was Budweiser’s “Brotherhood,” which featured a horse trainer raising one of Budweiser’s famous Clydesdales, and then reuniting with him three years later. Eventoff says the moving commercial prompted viewers to do what business owners hope they’ll do: remember, share and act.
“The commercial had a direct call to action, using its Twitter campaign with the hashtag #clydesdales to name a baby Clydesdale,” he says. The ad aimed to connect with people emotionally and gave Budweiser a way to connect their customers.
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