It’s always a pleasure to reach out to new audiences. I’m used to being consulted by publications like Business in Vancouver or business writers from the Globe & Mail, but this month brought something slightly different. Jack Kohane, writer for Golf Canada Magazine, contacted me for his article “18 Mini-Meetings: The Art of Sealing a Deal on the Golf Course”. Appearing in the April 2012 issue, Kohane’s article gives insight into how golf can be the ultimate form of business networking. Because it reveals the player’s true character, golf is far more than just a game – it can be the catalyst in the sealing of a large deal, or it can be the limiter that puts a potential relationship on ice.
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Archive for the ‘Branding’ Category
Pinpoint Tactics Featured in Golf Canada Magazine
Friday, April 20th, 2012Branding Essentials
Tuesday, November 9th, 2010Whether a company wants to grow, expand, or simply survive, a clearly defined direction is essential. Achieving success and recognition requires maintaining a consistent and appealing image and message through careful strategy and branding. How does one start this process?
1) BE DECISIVE! For a company to thrive, its direction must be defined early on. Otherwise, confusion down the road may stifle progress. To create a strong brand, there must be a clear understanding throughout the company of what they do and what they stand for. A carefully planned strategy will guide the branding process to maximize efficiency and effectiveness.
2) DON’T BE AFRAID to ask for help! Developing a strong, appropriate image for your company involves careful introspection and making some important decisions. Strategy agencies provide invaluable insight and guidance throughout this often complicated process to ensure that your brand and product/service maintain consistency both within the company and in the public eye.
3) COMMUNICATE your plans! Constant communication between your employees and your executive team is vital when deciding on your brand’s direction and values. To achieve and maintain a consistent brand image, you must ensure that your employees believe in your company, thoroughly understand your core values, and work as a cohesive unit.
This article is contributed by David Childs of Living Blueprint Creative.