Source: Entrepreneur.com, Feb. 4, 2013

4. Take Advantage of Every Opportunity: Oreo’s Blackout Tweets

When the power went out during the Super Bowl, Oreo immediately reacted and proved you can get noticed in other mediums, says Sharma.

“Although Oreo did advertise during the Super Bowl and were already top of mind for consumers, they took it one step further with a social media push on Twitter that received over 15,000 retweets,” she says. “This ‘free’ tactic generated more conversations for the brand than its $3.8 million spot. It was all possible because key decision makers were available and ready to turn on a dime when the opportunity arose to extend their brand presence beyond their commercial.”