CustomColor Professional Imaging Lab is one of BC’s most highly regarded photo labs. Their dedicated client base was established through 30+ years of commitment to the highest standards of quality and service. When faced with substantial challenges, CustomColor came to Pinpoint Tactics Business Consulting for assistance. Change brings opportunity and CustomColor wanted to take full advantage.
CustomColor’s challenges were twofold – a management change, coupled with rapid evolution within the photography industry. Capitalizing on these opportunities involved using a strategic marketing plan to further strengthen their connection with their clientele.
Acting as a marketing strategist and facilitator, Pinpoint Tactics assessed CustomColor’s existing marketing plan, then developed and helped implement a new, cost-effective and highly customized strategy. We also designed a promotional program to be integrated into everyday operations.
Equipped with their strategic approach and powerful new marketing tools, CustomColor is now positioned to capitalize on the opportunities presented by their ever-evolving market and, in doing so, to provide better service to their loyal clients.
“[As a company with over 30 years of history but no strategic marketing,] we worked with Sandy and her team for the creation and implementation of our marketing strategy.
Sandy provided excellent service during this time and helped us understand the concepts laid out in the Marketing Plan.
By the end of the term, we were up and running and had materials to continue our marketing work for the next year. Sandy’s team worked tirelessly to help us take our first steps into marketing and we couldn’t be happier with the results.”
– Ross Brown, Lab Technician & Marketing Coordinator