Source: Entrepreneur.com, Feb. 4, 2013
With brands and agencies preparing for months leading up to the Super Bowl, incorporating timely messaging can be challenging.
“Tide’s ‘Montana Stain’ was unexpected as it catered specifically to the teams playing,” says Sharma, who named the spot as her favorite. “It was a smart way to grab the attention of both teams’ fans. Most importantly, Tide made it easy to remember it was their ad.”
Source: Entrepreneur.com, Feb. 4, 2013
When the power went out during the Super Bowl, Oreo immediately reacted and proved you can get noticed in other mediums, says Sharma.
“Although Oreo did advertise during the Super Bowl and were already top of mind for consumers, they took it one step further with a social media push on Twitter that received over 15,000 retweets,” she says. “This ‘free’ tactic generated more conversations for the brand than its $3.8 million spot. It was all possible because key decision makers were available and ready to turn on a dime when the opportunity arose to extend their brand presence beyond their commercial.”
Source: entreprenuer.com – February 4, 2013
One of the night’s most effective ads was Budweiser’s “Brotherhood,” which featured a horse trainer raising one of Budweiser’s famous Clydesdales, and then reuniting with him three years later. Eventoff says the moving commercial prompted viewers to do what business owners hope they’ll do: remember, share and act.
“The commercial had a direct call to action, using its Twitter campaign with the hashtag #clydesdales to name a baby Clydesdale,” he says. The ad aimed to connect with people emotionally and gave Budweiser a way to connect their customers.
