Source: Entrepreneur.com, Feb. 4, 2013

5. Use Timely Messaging: Tide’s “Montana Stain”

With brands and agencies preparing for months leading up to the Super Bowl, incorporating timely messaging can be challenging.

“Tide’s ‘Montana Stain’ was unexpected as it catered specifically to the teams playing,” says Sharma, who named the spot as her favorite. “It was a smart way to grab the attention of both teams’ fans. Most importantly, Tide made it easy to remember it was their ad.”

Tags: Marketing, Super Bowl Commercials

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