Source: Entrepreneur.com – Feb. 4, 2013

2. Be Different: Dodge Ram’s “Farmer”

If your competitors are all using the same marketing tactic, smart business owners take an opposite approach, says Gauri Sharma, CEO of Chicago market research firm Lab42.

“Because it’s the Super Bowl, some brands push the envelope trying to be funny, maybe to the point of absurd,” says Sharma. “As a result, poignant commercials come across in a better light. Not only that, but Dodge Ram’s “Farmer,” ad touched on core American values that resonate with viewers.”

Tags: Marketing Lessons, Super Bowl, vancouver business consulting, Vancouver marketing consultant

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