Source: Entrepreneur.com, Feb. 4, 2013
3. Highlight Your Unique Selling Proposition: Best Buy’s “Asking Amy”
Eventoff says his favorite ad was the Best Buy commercial staring Amy Poehler; it was a good example of how to highlight your unique selling proposition in your marketing.
“The commercial effectively utilized humor to drive one constant point home: Best Buy’s commitment to customer service,” he says. “In a world where Best Buy has to compete with online competitors, the ad effectively reinforced the value of real people helping you.”
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