Source: Entrepreneur.com, Feb. 4, 2013
With brands and agencies preparing for months leading up to the Super Bowl, incorporating timely messaging can be challenging.
“Tide’s ‘Montana Stain’ was unexpected as it catered specifically to the teams playing,” says Sharma, who named the spot as her favorite. “It was a smart way to grab the attention of both teams’ fans. Most importantly, Tide made it easy to remember it was their ad.”
Source: Entrepreneur.com, Feb. 4, 2013
When the power went out during the Super Bowl, Oreo immediately reacted and proved you can get noticed in other mediums, says Sharma.
“Although Oreo did advertise during the Super Bowl and were already top of mind for consumers, they took it one step further with a social media push on Twitter that received over 15,000 retweets,” she says. “This ‘free’ tactic generated more conversations for the brand than its $3.8 million spot. It was all possible because key decision makers were available and ready to turn on a dime when the opportunity arose to extend their brand presence beyond their commercial.”
Source: Entrepreneur.com, Feb. 4, 2013
Eventoff says his favorite ad was the Best Buy commercial staring Amy Poehler; it was a good example of how to highlight your unique selling proposition in your marketing.
“The commercial effectively utilized humor to drive one constant point home: Best Buy’s commitment to customer service,” he says. “In a world where Best Buy has to compete with online competitors, the ad effectively reinforced the value of real people helping you.”
