Online marketing has enabled small companies to achieve much better results with modest budgets than was possible with traditional marketing. Email newsletters are one of the key tools in your online marketing arsenal and below we discuss a few ways to optimize your newsletters for conversion.

1. Start with a quality subscriber list
As the old saying goes: “quality, not quantity”. A subscriber list with thousands of recipients will earn very few conversions if the readers aren’t interested in what you’re selling. Filling your newsletter list with recipients who have an interest in or use for your services is the first step in achieving conversion.

2. Concise, relevant, high-quality content
Audiences follow quality. If your newsletter becomes known as a consistent source of concise, useful information, the subscribers will come.

3. Integrate your newsletter with the rest of your online marketing
Don’t limit your newsletter to subscribers. Once it’s been sent out, increase your audience by mentioning your newsletter on your blog and linking to it on your Facebook, Twitter, LinkedIn, and other social media outlets.

4. Include a call to action
Even a well-written newsletter with relevant content will be ineffective if it lacks a call to action. Make sure that each newsletter asks the reader to take action of some kind, whether it’s buying your services, visiting your website, liking you on Facebook, etc.

Email newsletters are a vital element of your online marketing toolbox. If you distill your list into a relevant audience and carefully develop your content to maximize conversion, your email newsletter will likely become the cornerstone of your online marketing efforts.