Photo courtesy of Kevin Dooley
Change is hard. In fact, change management is a business discipline unto itself. That is why achieving staff buy-in is vital when a company undergoes strategic planning with the intention of moving in a new direction or introducing new ideas. Since there will always be employees who oppose or even sabotage the efforts, it is critical to get key staff (not just management) on board early. Here are a few key steps for achieving staff buy-in.
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Photo courtesy of Jerry Bunkers.
What is Strategic Planning?
Strategic planning is vital for the growth of any business. Much like a great recipe is a guide to making a delicious meal, a strong strategic plan provides a business with a clear path to achieving its goals.
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| Pinpoint Tactics recently completed a client’s marketing strategy, which involved the creation of multiple online marketing tools. Online marketing is new to many people, but it is becoming increasingly important in many industries. The rise of social media and mobile technology hasn’t just dramatically changed the music and film industries, it has revolutionized the art of marketing a business.
Online marketing has enabled small companies to achieve much better results with modest budgets than was possible with traditional marketing. Email newsletters are one of the key tools in your online marketing arsenal and below we discuss a few ways to optimize your newsletters for conversion. 1. Start with a quality subscriber list 2. Concise, relevant, high-quality content 3. Integrate your newsletter with the rest of your online marketing 4. Include a call to action Email newsletters are a vital element of your online marketing toolbox. If you distill your list into a relevant audience and carefully develop your content to maximize conversion, your email newsletter will likely become the cornerstone of your online marketing efforts. |
Photo courtesy of Ken Teengardin
