|Pinpoint Tactics recently completed a client’s marketing strategy, which involved the creation of multiple online marketing tools. Online marketing is new to many people, but it is becoming increasingly important in many industries. The rise of social media and mobile technology hasn’t just dramatically changed the music and film industries, it has revolutionized the art of marketing a business.
Online marketing has enabled small companies to achieve much better results with modest budgets than was possible with traditional marketing. Email newsletters are one of the key tools in your online marketing arsenal and below we discuss a few ways to optimize your newsletters for conversion.
1. Start with a quality subscriber list
2. Concise, relevant, high-quality content
3. Integrate your newsletter with the rest of your online marketing
4. Include a call to action
Email newsletters are a vital element of your online marketing toolbox. If you distill your list into a relevant audience and carefully develop your content to maximize conversion, your email newsletter will likely become the cornerstone of your online marketing efforts.
Tags: email marketing, marketing converstion, small business strategic planning, Strategic Planning, vancouver business consulting, Vancouver marketing consultant, Vancouver strategic planning consultant