If you’re thinking about licensing your products or services, and franchising your successful business concept, here is an article you might want to read. Published today, our principal consultant, Sandy Huang, was interviewed by Globe and Mail journalist Bryan Borzykowski on her thoughts on this topic:

“Toronto-based events company Oxford Beach puts on more than 250 affairs a year, but a big chunk of its revenues come from one massive shindig: its “St. Party’s Day” event… Created two years ago by Oxford Beach founder Billy Hennessy, the event occurs on St. Paddy’s Day, and the last one attracted 8,000 celebrants to Toronto’s St. Lawrence Market, he says.

Between beer company sponsorship and sales of booze and food, the event generated revenues of more than $300,000, he says.That equals almost a third of the $1-million the 13-employee company expects to generate in 2012.

Mr. Hennessey believes there’s more where that came from, and he now wants to take the event to other cities, capitalizing on the St. Party’s Day name he says he has trademarked.” Read more…

Oxford Beach found Billy Hennessey. Tim Fraser for the Globe and Mail.