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Archive for January, 2013

Media Spotlight – Globe and Mail – “Can you effectively run a business when you’re never there?”

Wednesday, January 23rd, 2013

Speaking with business owners whose companies are fast growing, one of the challenges shared by many of them is that they rarely have the time to be either physically or mentally present as they’re being pulled into ten thousand different directions as the company grows. How do you effectively manage your business when that’s the case? Our principal consultant, Sandy Huang, was interviewed by the Globe and Mail’s Beverley Smith on her thoughts in a recent “The Challenge” series:

“Lorna Vanderhaeghe spends every other week, nine months of the year, on the road, pitching the Vancouver-based developer, maker and distributor of nutritional health supplements for women that she founded in 2001.

As the face of eponymous Lorna Vanderhaeghe Health Solutions Inc., she spends her time out of the office criss-crossing the country to give lectures, train retailers, conduct media interviews and meet with key accounts.

All of that absence makes it difficult for the president and chief executive officer of the company to manage from a distance.” Read More…

Lorna Vanderhaeghe, founder, president and chief executive officer of Lorna Vanderhaeghe Health Solutions Inc. (Rafal Gerszak FOR THE GLOBE AND MAIL)

 

FREE Marketing Assessment – Limited Time Offer

Tuesday, January 8th, 2013

At the beginning of each year, we always encourage our clients to review and potentially revamp their marketing strategy for the coming year. What worked well previously may need tuning; what did not work should be addressed before more resources and time are wasted.

For those who are not our clients but have appreciated our advice online, we’d like to offer a free online marketing assessment to hopefully inspire some renewed energy in your marketing department.