We had the privilege to be interviewed, along with this year’s Influential Women in Business Awards recipients, to talk about women and their social media usage in Business in Vancouver. To read the article, click on the picture below. What are your thoughts?
by Sandy Huang, originally published in the Vancouver Observer on October 20, 2011
In 1985, while raising a young family, Lynn Hsu began her real estate career despite being a new immigrant with limited English and no social network.
From 1987 through 1989, Hsu was the number one salesperson for Western Canada at a large, national real estate firm. In 1990, Hsu bought Macdonald Realty; at the time a single office in Vancouver’s Westside. Fast forward 25 years and Hsu is heading Western Canada’s largest real estate brokerage firm, with over 1,000 realtors working in 20 offices across British Columbia and Alberta. Macdonald Realty’s reported figure for gross sales in 2010 was $4.7 billion. Read more…
Ms. Lynn Hsu (second from right), winner of the title Person of the Year in Chinese Business. Photo courtesy of Chinese Business Chamber of Canada
For new business owners, or those with an existing venture, having a strategic marketing plan is paramount. A marketing plan will give you a solid foundation for the important marketing elements of your business, in addition to helping you clarify your business goals and objectives in the process. A marketing plan will also help you stay organized and keep you on track.
There are 6 important elements in any good marketing plan:
As well, a marketing plan should also have a timeline or an implementation schedule, as well as a budget in terms of what your marketing expenses will be for the coming year.
We will create a three-part blog postings in the next few weeks to cover this ever so important aspect of any business. Stay tuned!
The Importance of a Marketing Plan – PART 1
The Importance of a Marketing Plan – PART 2
The Importance of a Marketing Plan – PART 3
