Photo courtesy of LoopZilla
Public relations (PR) is one of the most powerful marketing tools for small businesses. With consistent effort and a bit of practice, anyone can use PR to effectively boost their marketing campaigns. If you pique the media’s interest in your story, you can enjoy as much (or more) exposure as paying advertisers – but without the cost.
It’s always a pleasure to reach out to new audiences. I’m used to being consulted by publications like Business in Vancouver or business writers from the Globe & Mail, but this month brought something slightly different. Jack Kohane, writer for Golf Canada Magazine, contacted me for his article “18 Mini-Meetings: The Art of Sealing a Deal on the Golf Course”. Appearing in the April 2012 issue, Kohane’s article gives insight into how golf can be the ultimate form of business networking. Because it reveals the player’s true character, golf is far more than just a game – it can be the catalyst in the sealing of a large deal, or it can be the limiter that puts a potential relationship on ice.
(more…)
Did you know that Telus runs a fabulous blog for small businesses and enjoys 10,000 visitors every month? That’s news to us when we were contacted by Telus to contribute and expand on our advice to Allistyle Inc. in the Global and Mail’s “The Challenge”. There are other great resources as well on the blog. We hope you can benefit from Telus Talks Business as well!
