For new business owners, or those with an existing venture, having a strategic marketing plan is paramount. A marketing plan will give you a solid foundation for the important marketing elements of your business, in addition to helping you clarify your business goals and objectives in the process. A marketing plan will also help you stay organized and keep you on track.

There are 6 important elements in any good marketing plan:

• Target Market
• Key Marketing Message(s)
• Your Products and/or Services
• Your Price
• Your Place/Distribution Channels
• Promotion

As well, a marketing plan should also have a timeline or an implementation schedule, as well as a budget in terms of what your marketing expenses will be for the coming year.

We will create a three-part blog postings in the next few weeks to cover this ever so important aspect of any business. Stay tuned!

The Importance of a Marketing Plan – PART 1

The Importance of a Marketing Plan – PART 2

The Importance of a Marketing Plan – PART 3