by Sandy Huang, originally published in the Vancouver Observer on November 21, 2011
In 1980, armed with an education degree and some retail and customer-service experience, Mike Broderick moved to B.C. and opened the first B.C. Trail Appliances store along with his brother, Peter. The pair did everything from sales and moving appliances to delivery and cleaning the appliances.
Years later, in 2011, Trail Appliances employs 800 people, with Broderick overseeing eight B.C. locations and 250 employees. The company has experienced double-digit growth in the past several years. In May 2011, Broderick opened Trail Appliances’ ambitious 26,000-square-foot flagship store in Vancouver. Read more…
Tags: brand marketing Vancouver, Brand platform Vancouver, brand protection policies Vancouver, branding process Vancouver brand architecture Vancouver