Marketing Assessment

Most business owners know that marketing is an important element of any successful organization. The problem is that many aren’t getting the most out of their investment.

This quick assessment will help you figure out if you have strategic marketing in place:

Name Company/Organization

1) When you have to cut expenses from your budget, is marketing one of the first things to go?

Yes No

2) Do you have an annual marketing plan within your overall business plan?

Yes No

3) Do you have a consistent marketing message and company brand when you promote your products and services?

Yes No

4) Do you track and audit your marketing tactics regularly to gauge their effectiveness?

Yes No

5) Do you conduct research or surveys to help identify new markets and better serve current customers?

Yes No

6) Do you have a consistent customer retention process or policy in place?

Yes No

7) Do you share news about your business (e.g., new hires, major projects, awards, etc.) with colleagues, customers, trade publications and the news media?

Yes No

8) Is your company looking for strategies to grow?

Yes No

9) How many employees do you have?

0-5 6-20 21-50 51-100 100+

10) Would you like us to contact you in order to discuss the result of this assessment?

Yes No

330-5525 West Boulevard, Vancouver, BC V6M 3W6
T: 604.263.4698 – info@pinpointtactics.com

Marketing Assessment

1) When you have to cut expenses from your budget, is marketing one of the first things to go?

2) Do you have an annual marketing plan within your overall business plan?

3) Do you have a consistent marketing message and company brand when you promote your products and services?

4) Do you track and audit your marketing tactics regularly to gauge their effectiveness?

5) Do you conduct research or surveys to help identify new markets and better serve current customers?

6) Do you have a consistent customer retention process or policy in place?

7) Do you share news about your business (e.g., new hires, major projects, awards, etc.) with colleagues, customers, trade publications and the news media?

8) Is your company looking for strategies to grow?

9) How many employees do you have?

10) Would you like us to contact you in order to discuss the result of this assessment?

Please provide us with your contact information