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Pinpoint Tactics Blog

Success tips for health and wellness professionals from Michael Desrochers of PainPRO TherapeuticsMay 04, 2012

by Sandy Huang, originally published in the Vancouver Observer on May 2, 2012.

Michael Desrochers has experienced unconventional success. While battling a serious addiction, he enrolled in a treatment program and was inspired by the role massage therapy played in the process. Deciding to take control of his life, he registered at the West Coast College of Massage Therapy and began on his path of helping people through healthy living… Now [his clinic] known as PainPRO Therapeutics Inc. Desrochers employs a team of 17 registered massage therapists and their annual revenue has reached approximately $1M. Read more…

Michael Desrochers of PainPRO Therapeutics Inc.

 

Posted in Vancouver Observer: Success: Why and How | No Comments »

Designing Effective and Economical Public Relations (PR) PlansApr 27, 2012

Photo courtesy of LoopZilla

Public relations (PR) is one of the most powerful marketing tools for small businesses. With consistent effort and a bit of practice, anyone can use PR to effectively boost their marketing campaigns. If you pique the media’s interest in your story, you can enjoy as much (or more) exposure as paying advertisers – but without the cost.

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Posted in Marketing, Small Business, Uncategorized | No Comments »

Pinpoint Tactics Featured in Golf Canada MagazineApr 20, 2012

It’s always a pleasure to reach out to new audiences. I’m used to being consulted by publications like Business in Vancouver or business writers from the Globe & Mail, but this month brought something slightly different. Jack Kohane, writer for Golf Canada Magazine, contacted me for his article “18 Mini-Meetings: The Art of Sealing a Deal on the Golf Course”. Appearing in the April 2012 issue, Kohane’s article gives insight into how golf can be the ultimate form of business networking. Because it reveals the player’s true character, golf is far more than just a game – it can be the catalyst in the sealing of a large deal, or it can be the limiter that puts a potential relationship on ice.
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Posted in Branding, Marketing, Small Business, Uncategorized | No Comments »

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