If you run a business that’s looking for ways to streamline operations and improve productivity, there’s a place for implementing “appropriate” technology to drive growth. Our February article with Women’s Enterprise Centre may help with that.
Pinpoint Tactics Blog
Use Technology to Drive Your Business GrowthMar 15, 2013
Media Spotlight – The Globe and Mail | Report on Business – The ChallengeMar 07, 2013
If your business is in a “feast or famine” cycle. This article is for you!
We were interviewed by James Christie of the Globe and Mail on Sparta Engineering‘s challenge. As a fast-growing company, the founders of Sparta struggle to have consistent business leads when they are busy delivering projects. ‘We’re engineers, not marketers,’ says firm in need of sales strategy. Read more…
Jason Thompson, founding partner, vice-president of operations and an engineer at Sparta Engineering. (JEFF MCINTOSH FOR THE GLOBE AND MAIL)
5 Marketing Lessons from the Super Bowl Commercials – Part 5Feb 27, 2013
Source: Entrepreneur.com, Feb. 4, 2013
5. Use Timely Messaging: Tide’s “Montana Stain”
With brands and agencies preparing for months leading up to the Super Bowl, incorporating timely messaging can be challenging.
“Tide’s ‘Montana Stain’ was unexpected as it catered specifically to the teams playing,” says Sharma, who named the spot as her favorite. “It was a smart way to grab the attention of both teams’ fans. Most importantly, Tide made it easy to remember it was their ad.”